Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.
- although such prints should be called printouts.
The introduction of computer techniques and digital printing to printers has meant that printing is also often understood as printing done on an industrial scale by means of adapted printing machines.